Pure Imagination Media worked with US based firm, Rohl, to create this online content video for their new association with British luxury manufacturer, Perrin & Rowe. We filmed at the Perrin & Rowe offices in Kent, and their factory, located just outside Birmingham for over 3 days. 

The edit was completed by an agency in Sydney, on behalf of the advertising agency in Chicago, so it was a very international project. The concept was for the luxury American market to better understand and appreciate the appeal of bespoke, hand-made workmanship in an age of mass, robotic manufacturing. See the hard work of dedicated artisans come to life, creating timeless pieces, embodying British style and craftsmanship.